Welcome to the world of Desi Adda, Sony India's latest brainchild to attract gamers with six made-in-India games.
TV moghuls are ramping up the home shopping segment as it sees 35 per cent annual growth. While shopping on TV has been available for years now, a majority of Indian shoppers still prefer to touch and feel before buying a product.
The mobile gaming industry has taken rapid strides, and with the market growing faster than expected, it's no surprise that the consumer is getting access to a better and a broader game base. Though most people prefer to play games which are free to download, the paid ones too are gaining popularity. These games can be downloaded for Rs 50-99.
To attract Indian women, companies are coming up with games specially designed for them.
Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy and a smiling concierge. As it is, the category of business travellers has been growing at a healthy clip. However, the rise of low-cost airlines and the 2010 Commonwealth Games in New Delhi has now given the entire travelling space a shot in the arm.
Online travel agencies are offering packages that make this summer the best season to go places. Mayur Oberoi, makemytrip.com's associate vice president, outbound tour, says they are seeing some good traction this summer season despite the slowdown. "This year we have seen short-haul destinations do considerably well in our international section, including Singapore, Malaysia, Thailand, Bali, Hong Kong and Macau."
Hooked to their computers, young Indian gamers are getting good enough to compete in the World Cyber Games.
Indians might have emerged as the new hope for the world travel and tourism industry, but they seem to be giving a miss to the month-long Beijing Olympics slated to begin next month.
To shed its mass market tag, Dabur to focus on health juices rather than fruit drinks. While the pharma sector in India may be looking up, for the Dabur Group, the move is in line with its desire to maintain a strong foothold in the FMCG sector that is poised to grow by 16 per cent this financial year compared to the 12 per cent growth rate in pharma.
Vodafone brings back the 'ambassador pug' to advertise its customer care services. This is the third dog after Spikey and Chika being used for Vodafone and Hutch campaigns respectively. The pug brings a likeability factor to the brand irrespective of the fact whether you are a customer or not. Hutch had a positive brand image and to make sure that it continued the effective use of the dog was extremely pivotal for the transition. The pug is an integral part of communication.
No more countdowns, no more artistes - television's music channels have rescinded their niche for non-music reality shows.
Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
Herbal medicine has suddenly come into vogue with the notion of "wellness" becoming integral to the healthcare business. But here's the catch. Although India is the birthplace of ayurveda, one of the most popular forms of herbal medication, the domestic market looks positively anaemic when compared with its healthy presence in the West.
In the era when shops were still named after the owner and his sons' names, it took one high school student to start a new trend.
The stores will house everything from cosmetics and beauty products to healthcare and wellness products from a wide range of companies like P&G, Dabur, Hindustan Unilever and Johnson & Johnson. At the same time, they will also offer prestige products like Lancome, Clinique and MAC.
Brazil's famous alcohol, cachaca, has finally hit India. The Brazilian tequila - Diva Cachaca - has been launched by Diva Distilleries and will be distributed by Aspri Spirits. Diva Cachaca's launch in India is not only well timed, but also well researched, claims the company which did an exhaustive study of the Asian market and finally decided to step into the continent through India.
According to an M&S spokesperson, the 35 per cent price cut and an expansion in its store network will help the brand in widening its customer base.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances